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For Exhibitors

Resources for Exhibiting Companies

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Exhibits and Other Marketing Opportunities

There are a number of ways for you to get your name out to the WBC attendees. Choose the options that are right for your company by clicking the links below or using the navigation to the left.

Exhibit

Give your customers the opportunity to find you on the exhibit floor at this one-of-a-kind event. Exhibitors receive a free registration to WBC 2012; complimentary final registration list; and recognition on the website, in the program book, and in the congress electronic proceedings.

Advertise

Invite attendees to stop by your exhibit and keep your company name in the minds of registrants by placing an ad in the WBC 2012 Program Book. Send personal invitations to your prospects as well! Program book advertisers receive a complimentary list of advance registrants. Program Book advertisers receive preferred exhibit floor placement.

Supplier Sessions

A Supplier Session is your ticket to meeting with a targeted audience of WBC attendees. Take advantage of this opportunity to showcase your latest products and services, educate prospects, conduct focus groups, or whatever you wish—the time is yours! Use the Exhibition Order Form to select either a half- or one-hour time slot.
Supplier Innovation Sessions Application

Products and Services Presentation in the WBC Electronic Proceedings

Enhance your listing in the congress proceedings, which contains the meeting’s technical presentations. All exhibiting companies are listed, but this option allows you to greatly enhance your listing with a link to your website and a PowerPoint presentation featuring your company’s products and services. Your participation also earns you a complimentary copy of the proceedings. Place your order using the Exhibition Order Form.

Advance Registration Roster

Let congress attendees know that you will be exhibiting at WBC 2012. Precongress marketing can set you apart. Preorder your advance registration list using the Exhibition Order Form, and make plans to send a note to congress attendees personally inviting them to your exhibit!

Sponsorships

Sponsors enhance the meeting while gaining additional visibility at the congress. Sponsors receive preferred exhibit floor placement.

 

Audio Visual

Exclusive: $15,000 Partial: $3,000$4,000/day

Audio visual sponsors will enjoy additional the recognition of their company logo posted as the background image on each session computer. An exclusive sponsor will be featured on all of the computers throughout the congress. Partial sponsor logos will be featured on the computers for their specified day.

 

Attendee Lunches

Daily Exclusive: $10,000 Partial: $2,500/day

Stand center stage during attendee lunches. Signage at the lunch area in the Exhibit Hall will feature your company's logo for all meeting attendees to see.

 

Mobile App

Exclusive: $9,000 Partial: $3,200

NEW! Attendees will be able to browse meeting schedules, explore abstracts, view exhibitor information, and create personal schedules using the WBC 2012 mobile app. Make sure you're there, in the palm of your customer's hand, when they go searching for the information they need.

 

Opening Reception

Exclusive: $10,000

This event will feature hors d'oeuvres, live entertainment, and a fun theme to get kick off the congress. The Opening Reception sponsor will be able to provide trinkets or other promotional items on the tables at the reception as long as they are received in advance of the congress.

 

Closing Reception

Exclusive: $10,000 Partial: $5,000

Make this offsite reception an event to remember. Your sponsorship will provide attendees with an excellent variety of hors d'oeuvres and fun entertainment. The Closing Reception sponsor will be able to provide trinkets or other promotional item on the tables at the reception as long as they are received in advance of the congress.

 

Attendee Lanyards

Exclusive: $5,000

A lanyard with your company's name will be provided to each congress attendee. As people are meeting throughout the congress and looking at each other's name tags, make sure that they see your company's name as well.

 

Attendee Bags

Exclusive: $5,000

Attendees need a way to keep track of all of their congress gear. Make sure your company's name is the one that everyone is carrying around, both during and after the congress!

 

Presenters' Breakfast

Daily Exclusive: $2,500

An estimated 50 VIPs of the brewing industry will be present during each Presenters' Breakfast. Your company logo will be featured at the breakfast tables. A give-a-way or promotional piece preapproved by WBC may be provided by the sponsor to breakfast attendees.

 

Registration Brochure

Exclusive $1,800

As an exclusive Registration Brochure sponsor your company will receive logo recognition on the registration brochure sent out to 6,000 prospective attendees.

 

Refreshment Breaks

Single Break Exclusive: $1,500 Minimum: $500

As a refreshment break sponsor, your company's logo will appear at the refreshment break station for your designated break. Please note that exclusive sponsors will be the only company recognized during their specified break. For breaks without an exclusive sponsor, signage will feature all partial sponsor logos.

Sponsor Benefits

In addition to the benefits listed above, each sponsor will also receive the following recognition.

 

Supporting Sponsor $500–$2,000

  • Logo recognition at WBC 2012
  • Logo recognition on the WBC 2012 website
  • Contributing Sponsor $2,500–$5,000

  • Logo recognition at WBC 2012
  • Logo recognition on the WBC 2012 website
  • Distribution of sponsor-provided literature or merchandise at the sponsored event
  • Hosting Sponsor $5,500–$10,000

  • Logo recognition at WBC 2012
  • Logo recognition on the WBC 2012 website
  • Distribution of sponsor-provided literature or merchandise at the sponsored event
  • Complimentary one-page black-and-white advertisement in the WBC 2012 Program Book
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    Order your sponsorship using the Exhibition Order Form, or contact Cindy Anderson at +1.651.994.3848 to discuss sponsorship options.

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