For Exhibitors
There are a number of ways for you to get your name out to the WBC attendees. Choose the options that are right for your company by clicking the links below or using the navigation to the left.
Exhibit
Give your customers the opportunity to find you on the exhibit floor at this one-of-a-kind event. Exhibitors receive a free registration to WBC 2012; complimentary final registration list; and recognition on the website, in the program book, and in the congress electronic proceedings.
Advertise
Invite attendees to stop by your exhibit and keep your company name in the minds of registrants by placing an ad in the WBC 2012 Program Book. Send personal invitations to your prospects as well! Program book advertisers receive a complimentary list of advance registrants. They also receive preferred exhibit floor placement if advertising and exhibit orders are received by February 15, 2012.
Supplier Sessions
A Supplier Session is your ticket to meeting with a targeted audience of WBC attendees. Take advantage of this opportunity to showcase your latest products and services, educate prospects, conduct focus groups, or whatever you wish—the time is yours! Use the Exhibition Order Form to select either a half- or one-hour time slot.
Products and Services Presentation in the WBC Electronic Proceedings
Enhance your listing in the congress proceedings, which contains the meeting’s technical presentations. All exhibiting companies are listed, but this option allows you to greatly enhance your listing with a link to your website and a PowerPoint presentation featuring your company’s products and services. Your participation also earns you a complimentary copy of the proceedings. Place your order using the Exhibition Order Form.
Advance Registration Roster
Let congress attendees know that you will be exhibiting at WBC 2012. Precongress marketing can set you apart. Preorder your advance registration list using the Exhibition Order Form, and make plans to send a note to congress attendees personally inviting them to your exhibit!
Sponsorships
Sponsors enhance the meeting while gaining additional visibility at the congress. Sponsors receive preferred exhibit floor placement if sponsorship and exhibit orders are received by February 15, 2012.
Audio Visual
Exclusive: $15,000 
Partial: $3,000–$4,000/day
Audio visual sponsors will enjoy additional the recognition of their company logo posted as the background image on each session computer. An exclusive sponsor will be featured on all of the computers throughout the congress. Partial sponsor logos will be featured on the computers for their specified day.
Attendee Lunches
Daily Exclusive: $10,000 Partial: $2,500/day
Stand center stage during attendee lunches. Signage at the lunch area in the Exhibit Hall will feature your company's logo for all meeting attendees to see.
Mobile App
Exclusive: $9,000 
Partial: $3,200
NEW! Attendees will be able to browse meeting schedules, explore abstracts, view exhibitor information, and create personal schedules using the WBC 2012 mobile app. Make sure you're there, in the palm of your customer's hand, when they go searching for the information they need.
Opening Reception
Exclusive: $5,000
This event will feature hors d'oeuvres, live entertainment, and a fun theme to get kick off the congress. The Opening Reception sponsor will be able to provide trinkets or other promotional items on the tables at the reception as long as they are received in advance of the congress.
Closing Reception
Exclusive: $5,000
Make this offsite reception an event to remember. Your sponsorship will provide attendees with an excellent variety of hors d'oeuvres and fun entertainment. The Closing Reception sponsor will be able to provide trinkets or other promotional item on the tables at the reception as long as they are received in advance of the congress.
Attendee Lanyards 
Exclusive: $5,000
A lanyard with your company's name will be provided to each congress attendee. As people are meeting throughout the congress and looking at each other's name tags, make sure that they see your company's name as well.
Attendee Bags
Exclusive: $5,000
Attendees need a way to keep track of all of their congress gear. Make sure your company's name is the one that everyone is carrying around, both during and after the congress!
Presenters' Breakfast
Daily Exclusive: $2,500
An estimated 50 VIPs of the brewing industry will be present during each Presenters' Breakfast. Your company logo will be featured at the breakfast tables. A give-a-way or promotional piece preapproved by WBC may be provided by the sponsor to breakfast attendees.
Refreshment Breaks
Single Break Exclusive: $1,500 Minimum: $500
As a refreshment break sponsor, your company's logo will appear at the refreshment break station for your designated break. Please note that exclusive sponsors will be the only company recognized during their specified break. For breaks without an exclusive sponsor, signage will feature all partial sponsor logos.
Sponsor Benefits
In addition to the benefits listed above, each sponsor will also receive the following recognition.
Supporting Sponsor $500–$2,000
Contributing Sponsor $2,500–$5,000
Hosting Sponsor $5,500–$10,000
Order your sponsorship using the Exhibition Order Form, or contact Cindy Anderson at +1.651.994.3848 to discuss sponsorship options.
